Turn Yelp Into a Steady Source of Ready-to-Buy Customers
People come to Yelp ready to spend, and they choose who to call based on what they see on your profile and where you show up in search.
We claim or upgrade your profile, build your ads, and manage every campaign element on an ongoing basis, so Yelp becomes a steady, measurable source of new customers.
DONE-FOR-YOU ADS
UPGRADE PACKAGE INCLUDED
AI SEARCH READY
NO LONG-TERM CONTRACTS
STANDALONE OR ADD-ON
Yelp Now Feeds ChatGPT
In July 2026, Yelp signed a data licensing agreement with OpenAI. Yelp ratings, reviews, photos, and business details now inform ChatGPT when someone asks it to recommend a local business. The agreement covers 330 million reviews and more than 8 million business listings.
The deal was first reported by Axios: Yelp partners with OpenAI to surface reviews in ChatGPT
Your Yelp profile is now an AI ranking asset
A customer asks ChatGPT to recommend a plumber, a chiropractor, or a roofer near them. ChatGPT answers using Yelp data. If your profile is thin, unclaimed, or has not been touched in three years, you are not in that answer.
This is the first time a review platform has been wired directly into a major AI assistant. It changes what a Yelp profile is for.
Request a Quote inside ChatGPT
Yelp began rolling out Request a Quote inside ChatGPT in August 2026. A customer can go from asking ChatGPT for a recommendation to requesting a quote without leaving the conversation.
Rollout is early and availability varies by business, so treat this as an emerging lead source rather than a channel that is fully live. Businesses with a complete, active profile are the ones positioned to catch it as it expands.
Why AI Platforms Cite Yelp More Than Anyone Else
Yelp draws 79.6 million unique visitors a month, and 85% arrive undecided about who to hire.
Yelp is also the top source AI assistants cite for local recommendations. A 2026 Foundation Marketing study of 28 million AI responses found Yelp received 3.4x more citations than the next closest platform.
A complete, well-optimized Yelp profile is now one of the highest-leverage assets a local service business can own.
The LLMs Have Spoken: Yelp is the Top Source for AI Local Search (Foundation Marketing).
What Managed Yelp Ads Look Like: A Before and After
An HVAC contractor in Southern California had already cut his Yelp budget by more than half. He was not seeing results and had decided the channel was not working for him.
We took over profile optimization and ad management. Over the same three summer months a year later, on a much smaller budget, the account produced more leads at less than half the cost.
Before
Ad spend $14,253
Impressions 13,741
Leads 220
Cost per lead $64.79
Leads per $1,000: 15.4
After
Ad spend $5,988
Impressions 47,872
Leads 236
Cost per lead $25.37
Leads per $1,000: 39.4
Change
Ad spend down 58%
Impressions up 248%
Leads up 7%
Cost per lead down 61%
Leads per $1,000: up 156%
Where the savings came from
Cost per click fell 63 percent. The lead conversion rate barely moved, from 73 percent to 77 percent, so this was not about a better profile converting more visitors. It was about paying a fair price for the click in the first place, which comes down to targeting, category setup, and how ads get matched to searches.
The number most business owners have never looked at
Yelp credits back clicks it identifies as invalid. The gap between clicks delivered and clicks billed shows how much of a budget is reaching people who were never going to hire you.
On this account that gap was 15 percent before we took over. It is now 5 percent. That is targeting and category work showing up directly in the billing.
The point
The worst month after optimization beat the best month before it. There is no month in the data where the old setup wins.
He spent $8,265 less and got 16 more leads. The channel was never the problem.
What’s Included in Yelp Management
Yelp Management covers everything you need to turn your Yelp profile into a working acquisition channel, with one exception: ad spend. The advertising budget is paid by you directly to Yelp, so you stay in full control of how much you invest.
Every part of this matters more now that Yelp data feeds ChatGPT recommendations.
Ad Creation and Customization
Your ads are built and customized to perform from the moment they launch.
- Ad photo and ad text: Ad photo and ad text written specifically to drive clicks from people in a buying decision.
- Keyword targeting: Researched keyword list built around the services that actually produce leads in your market.
- Location targeting: Geographic radius and zip code targeting calibrated to your service area, so budget goes to the right neighborhoods.
- Ad goal: Ad goal aligned with the action you want (calls, quote requests, website visits) so Yelp’s system optimizes for the right outcome.
Profile Conversion Features
Driving traffic to your Yelp profile only matters if that profile converts. We turn on every feature Yelp offers for capturing high-intent visitors.
- Request a Quote: The "Request a Quote" feature configured so Yelp visitors can send you a lead directly from your profile.
- Service Area and Services Offered: Your full list of offered services and service area added to your profile so customers see at a glance whether you cover what they need.
- Check-in offer: A first-time customer incentive that gives Yelp users a reason to choose you over the listing next to yours.
Yelp Upgrade Package Features
The Yelp Upgrade Package is a paid Yelp product that unlocks the high-converting features most profiles do not have access to. The cost of the Upgrade Package is included in your Yelp Management fee. You do not pay Yelp separately for it.
- Photo slideshow: A rotating gallery of your best photos at the top of your profile.
- Video: Video content on your profile that introduces your business, your team, or your work, available through Yelp Connect.
- Verified license badge (and license verification): A trust badge that signals your licensing status to Yelp visitors before they ever click into your profile.
- Business highlights: Tags like "Veteran-owned," "Same-day service," "Family-owned," and similar markers that filter you into the searches where they matter most.
- Portfolio: A curated gallery of your recent work shown directly on your profile, so prospects see the quality of what you do before they ever request a quote.
- Call-to-action button: A primary action button on your profile (call, request a quote, order form, coupon) so visitors can convert in one tap.
- Yelp Connect: Posts on your Yelp profile for promotions, events, seasonal offers, and updates, similar to GBP posts but on the platform AI assistants cite most.
- Removal of competitor ads from your profile: Yelp stops showing your competitors’ ads on your profile page. Visitors who land on you stay focused on you.
Ongoing Management and Optimization
Yelp ads are not "set and forget." Keywords need to be added and pruned, budgets need to be reweighted toward what is working, and creative needs to be refreshed when results plateau. That is the ongoing work covered every month.
- Campaign optimization: Reviewed monthly. Underperforming keywords cut, new keywords added based on search data, bids adjusted to protect cost per lead.
- Profile content refreshes: Updated photos, refreshed business highlights, and new Yelp Connect posts, so your profile keeps matching your business as it evolves.
- Monthly performance reporting: A clear view of leads, calls, quote requests, and ad spend.
Who Yelp Management Is Built For
Yelp Management is built for local service businesses where customers actively use Yelp to find and hire.
That includes home services (roofing, electrical, HVAC, plumbing, painting), and healthcare practices that take new patients from search (chiropractors, plastic surgeons, veterinarians). If your customers describe themselves as "I just need to find someone reliable today," Yelp is where they are looking.
Standalone or Add-On
- Standalone: If your local SEO foundation is already in place elsewhere and you want a dedicated team running Yelp the right way, this is a complete, standalone service.
- Add-on: If you are already on the Visibility Boost Growth or Advanced Plan , Yelp Management layers on top. Your Google presence and your Yelp presence reinforce each other, and the AI assistants that look at both find a consistent business across the sources they cite most.
Why Visibility Boost Marketing for Yelp
Most agencies treat Yelp as a checkbox. We treat it as a primary lead channel and an AI visibility asset.
Every client gets a campaign built around the keywords that drive leads, every Upgrade Package feature turned on, and a monthly review that translates into adjustments the next month, not the next quarter.
As a Yelp Advertising Partner, we also have direct access to Yelp’s campaign tools and faster support.
Frequently Asked Questions
Do I need a Yelp profile already to start?
No. If you do not have a Yelp profile yet, we claim and set it up during onboarding. If you have one but it is incomplete or out of date, we audit and rebuild it before any ad budget runs.
How much should I spend on Yelp ads?
Yelp ad spend is set by you and paid directly to Yelp, not by us. The right budget depends on your market, your service price points, and how much volume you want.
We talk through a starting number on your free 30-minute call based on your business and your competitive landscape.
What if I am already running Yelp ads myself?
That is usually where the biggest gains come from. We audit your existing campaigns, identify the keywords that are draining budget without producing leads, restructure the targeting, and refresh ad creative.
Most businesses see meaningful changes in lead cost within the first two months.
Does Yelp Management help me show up in ChatGPT and Google AI Overview?
Yes, indirectly but meaningfully. AI assistants pull from the platforms with the most trusted, complete data, and Yelp leads that list.
A complete, active, well-reviewed Yelp profile is one of the strongest signals AI systems use when deciding who to recommend in a local category.
Is there a contract?
No. Yelp Management is month-to-month. If we are not driving the results you expect, you are not locked in.
Can I add this to my existing plan?
Yes. If you are on the Growth or Advanced Plan, your basic Yelp profile setup is already covered as part of that plan, so Yelp Management picks up at advertising, optimization, and the Upgrade Package features.
Ready to Make Yelp a Real Lead Channel?
Yelp is where local customers are deciding who to call right now, and increasingly where AI assistants are finding the businesses they recommend.